Any business owner will know just how powerful content marketing can be no matter what industry you’re part of. You’ve tried social media marketing, blogging, and paid advertising. But one strategy that you shouldn’t be sleeping on is email marketing. In this article, I share more about the types of tasks you can outsource to an email marketing Virtual assistant.
Email marketing management is a LOT OF WORK. You need to write copies, design the emails, schedule them out, create automation, manage email lists, drive campaigns to get sign-ups, and so much more. However, the good news is you don’t have to do all of this on your own. You can hire a Virtual Assistant to take care of your email marketing efforts for a cost that would readily justify the potential returns. Here are the email marketing tasks that you can start outsourcing to an email marketing assistant or professional today.
1. LEAD MAGNET CREATION
A lead magnet is a piece of free content that adds value to your prospects and convinces them to exchange their email address for access. A good example of this is a free ebook or video course that you offer to email subscribers.
Email lead magnets are highly effective, but they’re not easy to make. You can outsource that work to a Virtual Assistant. Some lead magnet creation tasks that you can have someone do for you include:
- Graphic design
- Content creation (scripts, ebook content, etc)
- Video editing
- Posting lead magnets to social media Running ads to your lead magnet
2. MARKETING FUNNEL CREATION
Another of the most common digital marketing tasks you outsource is funnel creation. A marketing funnel is a series of emails and landing pages that turn leads into customers. Most of the time, this process is fully automated, helping you automatically generate sales with very little effort.
While a funnel is mostly automated, you’ll need someone to set up these evergreen systems for you. That’s where an email marketing Virtual Assistant can come in handy. Your email marketing assistant can create the opt-in pages, design the automation, and manage the whole process for you.
Email marketing involves a LOT of writing. You have to write really good and convincing emails and sales page copies. And the science behind good copywriting is something that you can’t do on your own. There are many great sales copywriters that you can entrust this process, and they’ll do a great job at it.
All you’ll need to do is provide some direction in terms of what you want to be said and they’ll find the most effective way to say it for you. That will help improve readability and conversions on your email marketing.
4. NEWSLETTER MAINTENANCE
The more your customers hear from you, the more connected they’ll feel to your brand. So your business should start a regular newsletter for your leads and customers. You can easily transfer the maintenance and growth of that newsletter to a trusted Virtual Assistant.
Some tasks involved in newsletter maintenance include the following:
- Designing the newsletters
- Placing the content
- Scheduling out newsletter send-outs
- Creating a content plan
- Responding to email newsletter replies from customers and leads
- Cleaning up inactive email newsletter members
5. POST-SALES AUTOMATIONS
Apart from sales funnel automation, there are tons of other automation that you can create for your business to drive more business and conversions. Let’s say you have an e-commerce brand, for instance. You’ll definitely need to set up email marketing automation to do things like:
- Provide order follow-ups
- Convert abandoned carts
- Send thank you messages
- Create product upsells
- Add email opt-in pop-ups to your stores
- And so on
Getting an email marketing Virtual Assistant to set these up and regularly update them should help your business increase conversions, extend your customer lifetime value, drive more upsells, improve customer experience, and so much more.
By following the tips and principles, you’ll definitely be able to start an email strategy for your business and start getting more leads, conversions, and sales. I wish you all the best and hope that your business grows through email marketing.